At a time when the real estate industry has felt the heat that’s been unprecedented in recent history, there is no better time to consider the role lead generation plays in the success of one’s business. The more real estate agents generate leads, the higher the likelihood of getting potential clients.
Therefore, real estate agents must work their best to generate as many leads as possible. We’ve outlined five ways real estate agents generate leads, but taking informed action will be key to your success.
Table of Contents
Engage with Their Sphere of Influence
A sphere of influence is a group of people that influence your success whether you realize it or not. As a real estate agent, engaging with your sphere of influence can help you convey the message that generates leads. Your sphere of influence can range from family members to your current clients.
For example, if you’re amidst a new campaign and require leads, consider engaging with your sphere of influence via phone calls or invitations to lunch. A great strategy for engaging with your sphere to generate more leads is first getting in touch with your current clients.
While some agents take steps to send out a mass email to all of their clients, it’s best to dial down communication depending on the level of trust you have with them. Most agents never send mass emails and prefer to talk one-on-one when making leads happen.
Frequently Post on Social Media
Social media has become a virtual home for all types of companies. By leveraging the power of social media, real estate agents can reach the masses, gain more leads and grow their business with each post. The main reason social media is reliable in generating leads is a large number of users.
Given the current technological advancements, social media provides the most reliable platform whereby you can inform people about your products and generate reliable leads.
If you want to generate more leads as a real estate agent and you’re on Facebook, Twitter or Instagram, make it a point to post several times weekly. But you have to ensure that each of your posts is a quality post that helps people solve their problems.
Never use social media simply for the sake of posting but ensure the posts generate real estate leads. Such posts could include how you were able to help someone move into a home or how your clients recently upgraded their homes. Also, don’t be afraid to post pictures and videos for your followers to enjoy.
Your social media profiles are important because they are the first thing your followers see when they visit your profile page. Therefore, keeping your profile picture consistent is a great idea because it creates the first impression and is therefore very important.
Start an Email Newsletter
Another way to generate leads is through an email newsletter. Just make sure the content is valuable, relevant, and informative. Such would guarantee that the newsletter would generate leads.
Leads will be generated when subscribers subscribe to your email list, which can be used for many purposes, including future marketing campaigns or even as a resource for you or your staff to use in day-to-day tasks like showing homes to clients.
Such emails should contain tips, tricks, and resources to help put your clients in the best position to successfully pursue their home buying or selling goals. Also, ensure you provide clients with the option to opt-in on receiving marketing emails from your real estate business.
This way, you have a list of past clients who can be contacted whenever you need a new lead.
Geo Farm, a Neighborhood
This is one of the most underutilized approaches to generating more leads. It’s also a very effective way to get more clients as a real estate agent. Take the time to visit every neighborhood in your area at least twice a month to let people know about your service.
Alternatively, you can just drop by unannounced or make an appointment with them. Once you are there, introduce yourself and provide tips on how they can compete for their dream home or sell their existing homes quickly and easily.
Focusing on a specific neighborhood or geo-farming plays an important role in generating more leads, which you should consider. All you have to do is select the right neighborhood to ensure you have several potential clients. These clients would, in turn, be a source for your leads.
You can also focus on several neighbors as long as you have all the necessary resources in managing the potential leads.
Attending Network Events
Networking is a great approach to generating more leads while on the job. By attending an industry event, you get to meet people in the real estate field and even those who might not know a lot about the industry. When you attend such events, make sure that you network with as many people as possible.
This will enable you to get more clients or even business opportunities that could result in more leads. Therefore, you have to be on the lookout for networking events that are being organized and then attend as many of them as possible.
Create relationships with the other real estate agents there and utilize these relationships to generate more leads. For instance, friendships can generate leads by referring people in their circles.
You can even use this to your advantage by utilizing real estate agents as free contractors to the people you meet at events.
The key to success in the real estate market is generating enough leads. And to generate enough leads, you must know what’s generating most of them. Technology is an indispensable tool in this day and age. Most companies and individuals are using it to make their lives easier.
As a real estate agent, though, you can leverage technology in addition to the above tips to generate more leads. Such would highly expand your circle, thus creating the chances for more referrals.