Telegram has become increasingly popular over the past five years for its security features, support for every major operating system, and its user-friendly mobile app. People were first drawn to Telegram for its private messaging, heavy security, and secret chat options.
As of January 2021, the platform has more than 500 million active monthly users – a 150% increase from 21 months ago. This is from 200 million in March 2018, and 60 million in September 2015.
Telegram is quickly growing in popularity not only in the United States and Europe, but also in many other countries including Ethiopia, Iran, South Korea, Brazil, Hong Kong, India, Russia, and Uzbekistan.
- A secure platform for communication
- The ability to reach a wide audience
- Many features that can be useful for businesses
Table of Contents
What is Telegram
Telegram is a free, fast, and secure messaging app with a simple interface. You can use Telegram on multiple devices and your messages will sync automatically. Telegram is packed with features, but they’re not טלגראס ישראל in your face. The main interface is the message board, and the left menu gives you access to contacts, groups, chats, and channels.
All the things you can do in Telegram App
1. Telegram Group
Telegram groups are a great way to build a community. You can add members individually or post group link. Groups can also be made public and searchable on Telegram. You can also use Telegram’s granular controls to manage large groups more easily.
2. Telegram Channels
Telegram channels are just like groups, except only admins can send messages. They also have no user restrictions, making it easy to stream information.
Users can subscribe to channels by searching within the app or using channel links on websites and other places. Channels with more than 1,000 subscribers display channel analytics. We will discuss more Telegram Channel features below.
3. Telegram Passport
The idea behind Telegram is to create a central location for financial institutions to access identity documents, instead of having them spread out across multiple different places. Since Telegram is a cloud-based messenger with end-to-end encryption, this should theoretically make things more secure. Whether or not this is actually the case is up to you to decide.
Telegram initially gained a deviant following among some financial services industry professionals. The company has managed to expand its users base beyond this particular niche.
What is Telegram Channel
Telegram Channels are a great way to build your online community and improve your digital marketing. Public channels are easily searchable and allow users to find your channel by searching for your name. As a broadcast media platform, Telegram channels are a great way to share information with a large number of people at once.
Engagement in Telegram Channel
Telegram is a very interactive platform with a high engagement rate, according to a recent study. The Financial Times publishes one post per day on its channel and has consistently gotten 35%-45% of users to view this post every day over the past 90 days.
Channels created by Netflix fans generally post once a day and tend to get more than 20% of their subscribers to watch their content. This data indicates that there are many dedicated Telegram users out there, and the value and engagement of Telegram subscribers may be higher than that of other social media platforms.