A market-product grid has the advantage of being able to relate the product life cycle to consumer demand. Select the target market segments and product groups that will best fit your business needs.
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Market Product Grid
Choose the new-product idea that has the best long-term market potential from many new-product ideas. For marketing research studies, identify representative consumer samples. Identify cost-cutting measures under uncertain circumstances.
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Combining two drugs can intensify the effects. This is called_______.?
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