A company’s brand-building efforts indeed lead to more business and profit, but it doesn’t hurt to optimize your Google My Business listing as well. It can take up to 30% of a search engine’s unique visitors for the site itself.
That means if you are not optimizing your showroom, cafe, or manufacturing plant for our search engines and users, then other companies might be stealing your ads from under your nose.
Create a Google My Business Account
If you own a business, you are more than likely familiar with Google. But did you know that Google has its platform for business owners to build their company’s presence in search engines? They call it Google My Business. With this platform, proprietors can list their contact information; social media account links and anything else they want users to see on their business listing.
Complete Every Section
Google’s My Business platform has sections that must be filled out. The basic information should consist of your business’s name, address, contact number, and additional relevant info. You should also fill out your website’s URL to make it easier for other users to view your site. Suppose you have a physical presence or location for your office. In that case, you should include all of the details about it, including the hours of operation and the ability for potential clients to make reservations. If you’re doing marketing for dentist, then make sure you add an accurate Google Map.
Schedule Listings Updates
Google automatically updates users in the My Business platform, but it’s also possible to schedule this process for a time you choose. It can be helpful in case you have a change of contact or location. It would help if you considered scheduling your changes during the week so that all Google users are always aware of what changes are being made.
Be Meticulous with Contact Information
The contact information given to Google must be exact. If it’s not, users will not be able to reach your business. Google takes this seriously, so if your business is listed on Google, you should make sure that the information given is accurate and up to date. Also, be sure that only one listing per business name is allowed. If you have multiple listings (which may happen with franchise businesses), merge them into one centralized listing before completing the contact information.
Write Your “From the Business” Description
Many businesses have contact persons and multiple offices. You should fill out the “from the business” description, or else another person or office may write their description. You should avoid duplicate business listings by using your website to do this. If you don’t have a website, you should choose one contact person for your business and ensure that your information is updated on Google’s platform.
Choose a Category
You can use your business category to categorize your website precisely. It is an excellent feature because you can reach potential clients who search for that specific category. After you have chosen a category for your business, you should include essential categories (such as hotel, restaurant, etc.) in your Google My Business listing to attract more interested users.
Select Applicable Attributes
You can select several attributes for your Google My Business listing. You should choose the relevant ones for your business, such as hours of operation, phone number, and address. It will help you reach more customers. Also, make sure that all the information in the contact information section is correct and up to date.
It would help if you considered taking a few photos of your business and a contact photo of the contact person or other employees so that users can clearly understand who they are contacting. Once you have added photos, you should change the order of the images and make sure that the main picture is in the first position so that it appears on Google’s search engine results page.
Optimizing your business account on Google’s platform is pretty simple. It will help you establish an online presence for your business, which can increase the traffic of your website and acquire more clients. If you are still reluctant about this process, then take a look at it from another perspective: you don’t have to do anything and yet other people will be doing the work for you!