1.Serif
Also known as Roman letters, they are those that are characterized by having decorations or auctions (called serifs or skates) at the ends. Its appearance reminds us of the editorial publications of yesteryear. Fonts that fall into this category are considered classic; Serif fonts are used in traditional or institutional designs because they give a sense of seriousness, formality and sophistication.
They are also widely used in long (and printed) texts due to their legibility since their composition allows better guidance of the eye’s vision during reading. Some more representative examples of serif letters are Times New Roman, Garamond and Bodoni.
- Swift
It was designed by Dutchman Gerard Unger between 1984 and 1987. The main mission of this typeface was for newspaper headlines to have a more modern design. Swift is a Roman typeface with semi-pointed serifs that can be used for both headlines and body copy.
- Gotham
It is one of the most popular recent typefaces. It was designed in 2000 by Tobias Frere-Jones, who was inspired by some painted street signs. It has certain similarities with the Futura and gained fame after being used in the presidential campaign of Barack Obama. It has a sans-serif shape, mostly circular. It is used in headlines and some brand logos, such as Spotify, Polaroid, and Discovery.
- Bodoni
Of Italian origin, the Bodoni typeface was created by Giambattista Bodoni in 1790. Despite being one of the oldest families, it is still on the rise due to its clear and sophisticated composition. It has serifs with a modern cut and high definition. It has been widely used in newspapers and covers of periodical publications, such as the famous fashion magazine Vogue.
- Future
It is one of the typefaces that cannot be missing from the catalogue of any graphic designer. It was designed in 1927 by Paul Renner, who was inspired by the Bauhaus movement and became one of the most representative letters of this school. His figure is geometric in character: primarily circular and square. It has been used in Stanley Kubrick movie posters and in well-known brands, such as Nike and Volkswagen.
- Rockwell
Rockwell is a very stylish typeface with an Egyptian influence. It was created by Frank Hinman Pierpont in 1934, for the Monotype company. Its previous version is the Litho Antique. One of its distinctive features is its flat serif located at the top of the letters. It is widely used for corporate identities and headlines in the sports area.
- Caslon
It is one of the oldest typefaces but with great validity today. This typeface was designed based on the drawings of typographer William Caslon, made in 1725. It is considered one of the first English typefaces and is one of the most popular in Europe. It has a shape with a slight tendency to be circular and in its endings, we find straight and discreet serifs.
If you require any of these fonts for your computer, but you don’t know how to obtain them, we invite you to review our commercial typeface.