While most goods may now be purchased online, healthcare remains one of the few businesses that rely heavily on physical communication. Patients will, of course, ultimately meet their dentist in person. However, their hunt for the ideal one begins online.
Dentists and other healthcare specialists must adapt to the way clients behave in the modern day to foster community participation. With the advancement of technology, email marketing for dentists enables practitioners to:
- Provide helpful knowledge to those that need it
- Personalize the user’s experience
- Encourage their patients to participate in their care
- Boost earnings
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Ideas for Getting Patients More Involved
Dentists and their clients should have a connection beyond the time spent in the dental chair. For example, consider employing dental marketing emails to keep your patients interested in their healthcare.
- Providing oral hygiene Do-It-Yourself (“DIY”) advice and techniques
Eight out of 10 internet users have sought health information online. These individuals are always looking for information about illnesses or current conditions. As a dentist, you may assist existing and potential patients by offering health recommendations, films, and blogs, among other things, to keep them interested.
- To nurture new patients, set up drip programs
According to studies, one out of every five patients is now scheduling their appointments online. You may take advantage of this to set up automatic contact with your patients and keep them engaged in the period between booking and their visit. A drip marketing keeps patients interested in their dentist and brings them closer to them. It gives them a sense of importance while providing them with essential information.
5 Emails That Every Dentist Should Send
- Emails Confirming Appointments
For healthcare providers and dentists, appointment approval emails are a no-brainer. If a potential patient completes your appointment form but does not get an approval email, they will believe the following:
- They are not invited to attend
- Their reservation did not go through
- Whether they should visit you at the time frame, they reserved or not
As a dental professional, you must create a pleasant experience for your clients and assist them in resolving any uncertainty. Confirmation emails to patients enable you to greet new patients and convince them that their visit went well and that they are incapable hands.
- Announce Discounts and Other Special Offers
As per Marketing Sherpa, 91% of customers want marketing offers. Consumers are always looking for excellent discounts and ways to save money when purchasing a product or service. For example, as a dentist, offering a discount might help you get new customers or entice current ones to return. Such promotions encourage patients to test your services and return.
- Sharing noteworthy workplace developments
Thanks to an email campaign, patients get a sense of significance and inclusion in big announcements regarding their favorite physicians.
- Recognizing the birthday or anniversary of a patient
Birthday wishes and pleasantries must be included in your patient engagement plan. Therefore, it is critical to have a steady connection with patients. You risk missing meetings, developing toxic relations, and ultimately losing money by failing to do so. Without a doubt, your patients get several emails from companies regularly. So what would make yours unique and worthy of consideration?
As a healthcare professional, your patients want you to take care of their health. In addition, you show your patients that you care about their well-being by wishing them a happy birthday through email.
- Encourage patients to post reviews on websites
If you’re a small company, you could use social proofing to prove that you’ve been there for a while and that people like you. For example, dentists might use social proof to encourage potential patients to make an appointment or purchase a product after reading a favorable review. Email marketing for dentists might benefit from this tactic as well.
Motivate your current patients to write a review and give their opinion by sending them emails. You may encourage your patients to post reviews by offering them a discount on their next appointment or product purchase.
Dentists should do the same to keep their patients informed and interested in how companies do to attract and convert their consumers. Are you considering dental email marketing strategies? This tutorial will help you get started. Please feel free to contact us if you have any questions about the above approaches.